Amber is wearing the EDITH shorts. Get yours here
Meet our fearless leader and genius designer, Amber Kekich. Amber's soft voice and sharp wit can always be counted on for a joke. Season after season she surprise and delights us with her whimsical and groundbreaking creations. Her innovative design skills and all around boss lady-ness are the backbone of our team. I sat down with Amber for a quick chat:
Where are you from?
Woodland Park Colorado
Where can we find you on a weekend?
In a restaurant/ on my bike towards a restaurant or the beach
What color are your toenails right now?
What song is currently stuck in your head?
Alabama Shakes: Hold On
Where do you go for inspiration?
Where is your favorite vacation spot?
Right here were I live. Because I am from Colorado I always dreamt of going to California for vacation and now I live here. So many take it for granted.
What is your favorite decade in fashion?
Right now? The 60's.
What is your favorite print?
Stripes/ polka dots
Have you always wanted to be a designer?
Since I was 12. Before that it was an ice skater, then a gymnast, a ballerina, the list goes on, but all of these you get to wear something cool.
What were you like in high school?
Well I received the "class clown" award…. I kept busy with sports and always tried to stand out, in a jeans and hoodie community it wasn't too hard.
What is your favorite summer trend?
Summer dresses, is that a trend?
What is your least favorite summer trend?
What AGAIN piece could you not live without?
All the basics, they all fight for who gets to be worn everyday.
Follow Amber's personal style blog here